Two components of building a better campaign are marketing yourself/your brand and marketing the property itself. Your clients are likely to remember you with a personal touch to your branding strategy, and vice versa with a creative touch to the presentation of the property.
- Be Present, Be Seen
With the rise of social media, it's important to maintain a strong presence on and offline.
- Create a sleek website with a strong biography, headshot, and testimonials.
- Use Facebook, Twitter, and more to reach an even wider audience (visit our Best Practices in Social Media article for more!)
- Define Yourself
What sets you apart from other real estate agents? Why should clients approach you and work with you to the end?
- Have a niche. Develop cliental based on neighborhood, property type, etc.
- Know the Community
Make an effort to know your community, and they will make an effort to know you.
- Real estate is all about relationship building.