A strong relationship with a client doesn't end with a deal. It's about building and maintaining year around, ensuring you provide the best service possible. The holidays can be a chaotic time of year with clients taking a step back from their real estate endeavors.
However, as an agent, you can use the holidays as a time to put some cheer in your client's inbox and give them a little nudge so they don't lose steam during the busy times.
Consider sending out a note during these 10 most commonly celebrated holidays:
- Independence Day
- New Year's Day
- Mother's Day
- Valentine's Day
- Father's Day
- Superbowl Sunday
"Falling Backwards" is a great time to focus on holidays, rather than action plans. Send a handwritten holiday card (or an e-card), add some pizzaz to an existing newsletter template, and simply let your clients know you're thinking of them and you're ready to tackle spring.
Did you already send your client a "Spring Forward" note? March and April are the best times to list a home, so devise a newsletter that focuses on an action plan.